Gambling is an after thought but they’re able to remain profitable by attracting a consumer that isn’t as interested in hitting the tables or betting the ponies. Casino’s similar to Revel are thriving in Las Vegas, take the Cosmopolitan and Wynn casinos, they’re both geared towards millennials with entertainment being at the heart of their business plan. Entertainment and luxury were at the core of the concept. When plans for Revel started the idea was to bring a touch of class to the ailing Atlantic City marketplace. From the start I knew this concept casino was a risky move but was hoping that they would be able to pull it off. While my agency certainly doesn’t specialize in casino operations, most of our clients are bars, restaurants and nightclubs which happen to make up the vast majority of Revel’s offerings to the public.
